JOBS TO BE DONE

Innate & Spontaneous

Jobs-to-be-done is a way to formulate insights coming from the research. The “job-to-be-done” (concept initially developed by strategist C.Christiansen at Harvard Business School) describes what a product helps the customer to achieve. Co-creative ideation around  the “job-to-be-done” is a method to move away from the current solution and create a new frame of reference for a different future solution.

The “job-to-be-done” framework includes a social, a functional, and an emotional dimension.