DESIGN CHALLENGE & RESEARCH

The first stage of the human-centric design process is to gain an empathic understanding of the problem we are trying to solve.

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This involves consulting experts to find out more about the area of concern through observing, engaging and empathizing with people to understand their experiences and motivations, as well as immersing yourselves in the physical environment so you can gain a deeper personal understanding of the issues involved.

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Using portfolio of research methods, the motivation is to create insights and intelligence around the customer needs that can be further addressed in a delightful way.